Company: pharmacy chain (NDA), medium and high price segment. Revenue — more than half a billion rubles a year, almost a twofold increase in the number of points on the horizon of 5 years
Introductory information about the situation:
Based on the results of the analysis, models were compiled that helped to highlight 4 main features of the portrait of consumers of the pharmacy chain, which will help in revising the product matrix and sales strategy.
The company received a detailed study of its industry, as well as: