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Strategic
consulting

We will conduct a market analysis, help develop a company’s strategy, create a roadmap, rethink the implementation of the strategy into the corporate culture and translate them into activities of each department while supporting the management team

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Areas of work

Strategic sessions on the development and implementation of strategies

We will help to analyze the limitations and drivers of the company’s development, choose the best direction and develop an action plan. During the session we will help to:

Formulate the vision and strategic goals of the company
Decompose strategy
Identify development drivers
Synchronize the divisions
Create KPIs and OKRs

Development of a market positioning strategy for the company

AS IS positioning audit, design of hypotheses for development
Analysis of successful practices and opportunities in the industry, competitive analysis
Formation of key business development factors
Development of a market positioning concept to achieve the goals of the customer

Development of a new product launch strategy

Analysis of key needs and values of customers, solvency of a potential audience, competitive analysis
Pricing factors analysis
Identification of markets and optimal marketing strategy
Formation of USP and value chain
Development of ways to bring products to the market, promotion strategies
Formation of CJM product and user experience
Analysis of risks and opportunities

Consulting services when entering new markets

Competitor and Industry Analysis: Current Status and Strategies, Future Potential
Choosing a business model and analyzing options for market entry
Analysis of risks and opportunities
ROI assessment
Development of a detailed entring plan

Analysis of market prospects and performance indicators of the company according to market standards

Industry Analysis: Current State and Strategies
Assessment of the potential, market capacity, studying of the dynamics of consumer demand
Analysis of market and industry benchmarks, identification of the key performance factors
Comparison of company performance with the market dynamics

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Аreas of strategic sessions:

Sustainable development strategy

Sustainable development strategy
We will identify which SDGs are closest to business and develop an authentic SDG strategy that supports the values and goals of the company, and therefore works.

Digitalization strategy

We will find weak points in the current system and ways to eliminate them using digital technologies.

HR-strategy

We will build a system of HR processes according to the goals, strategy and HR brand of the business or identify how to adjust the existing one.

Our cases:

Strategy development and implementation

Company: Oilfield services company (NDA), with their help oil exploration and production, geological analysis is carried out

Project audience: 300 employees

Objective: to develop strategic initiatives and projects that will improve the company’s economic performance over a 3−5 year horizon

Key results:

Strategic initiatives developed with performance metrics for each department
Developed a roadmap and created a dashboard for monitoring metrics and indicators
Ensuring revenue growth: points of control over the implementation of metrics are described and end-to-end analytics are provided to ensure transparency of processes

Market research to improve the efficiency of network sales

Company: pharmacy chain (NDA), medium and high price segment. Revenue — more than half a billion rubles a year, almost a twofold increase in the number of points on the horizon of 5 years

Introductory information about the situation:

consolidating market
actions of competitors that reduce market share
changes in the structure of purchases of visitors to pharmacies

Inquiry:
Conduct market research and prioritize key areas for increasing sales efficiency, as well as form recommendations on what tools can be used to achieve this increase.

Details:

Based on the results of the analysis, models were compiled that helped to highlight 4 main features of the portrait of consumers of the pharmacy chain, which will help in revising the product matrix and sales strategy.

The company received a detailed study of its industry, as well as:

A step-by-step plan for the implementation of a new sales strategy (including the study of the technical side of implementation)
Dashboard built into the client’s current technical solution for calculating the required values (with data visualization)
Recommendations for further action

Among our clients